Research conducted by Hubspot reveals that “infographics included in blog articles generated 72 percent more views than all other posts”. The given statistic portrays the significance of including infographics in the content you create. In this article, you will be equipped with the basic knowledge of infographics and most importantly why it is necessary for your business to reach great heights. We live amidst a hustling and bustling world so creating content that is eye-catching and conveys the relevant message in a short span is no longer an option but a necessity.
Infographics are a range of imagery and data visualizations that enables information and knowledge to be presented instantly and clearly. They consist of pie charts, bar graphs, icons, diagrams, and images. Infographics are a powerful tool that immediately attracts and engages readers while communicating crucial information. There are highly advantageous and when used effectively creative infographics design service are any blooming business’ best friend.
7 Reasons You Should Use Infographics in Your Business
More People Drive to Your Website
Infographics can increase the number of people visiting your website and if they find the content provided appealing, they are more likely to “click” or “share” which certainly drives more traffic to your website. In addition to this, it strengthens Search Engine Optimization (SEO) by helping Google’s “Page Rank” algorithms. Elevating your website traffic increases visibility which in turn enhances brand awareness. So, add infographics, simple yet influential, and watch your business soar high.
Promotion of Your Brand
Infographics assist you in creating micro-interactions with the viewers, therefore, facilitating positive experiences with your business. This tool can be used to emphasize your brand into the minds of the audience with simply their visual appeal. Using attractive images, color schemes, font styles, and designs can speak loudly to the viewers and reside in their minds. Once this is achieved, soon enough people will start associating the infographics you used to your brand name. Sometimes, the infographics don’t even have to be complicated, it can be as simple as a yellow ‘m’ and you instantly know the brand without its name present. That’s the impact of infographics, they are small but mighty!
Showcases Your Expertise
Numbers play a pivotal role in portraying a company’s productivity and when combined with graphics, it transforms data to a whole new level. Revealing your knowledge systematically not only establishes you as an expert but significantly elevates your brand’s credibility. Generally, people appreciate when a company goes the extra mile with its data. Moreover, presenting complex data in a simplified manner through charts and graphs enables the readers to comprehend it better, making them feel involved. So, don’t just stop with numbers, go the extra mile to showcase your expert knowledge and add credibility to your business by adding infographics.
Pictures Speak Louder Than Words
Studies reveal that 65 percent of people are visual learners, and visual information is processed by the brain 60,000 times quicker than written information. This means, to leave a better impact on your reader, limit the text content, and include a greater visual representation of information. After all, what’s the benefit if the targeted audience forgets information that has been presented to them? Infographics can be easily read, comprehended, and remembered and the ultimate goal of any business is to have its brand remembered by the audience. In addition, if your infographics are eye-catching and engaging, it has an opportunity to travel worldwide when it’s shared on the various social media platform. In this generation, everything is possible with a few clicks and shares so invest your time and effort creating attractive visual information and you can reach far and wide. Don’t stop to think, infographics are the best way forward.
Can Be Easily Embedded
From a technical perspective, infographics are easily movable and embeddable. In simple terms, when an embed code is included with your uploaded infographic, the content can be easily shared by other people by embedding it directly into their web pages. When the infographic is clicked, viewers from other sites will be automatically linked back to your site. Always keep in mind that receiving clicks on your web pages is crucial as it signals Google that your page provides valuable content.
Tracking And Analysing Made Easy
Tracking and Analysing data can often be overwhelming for businesses but when it comes to infographics, it is a walk in the park. You can easily monitor the success of your infographics and evaluate their effectiveness. Moreover, you can use the content on your social media sites and specific clicks to your landing page from a range of sources such as referring pages and ads. This will enable you to gain insights into the type of content your readers enjoy and provide a solid foundation for you to build successful infographics in the future. To have a successful business, this step is significant and the simple nature of infographics allows you to continue producing content that the audience desire.
An Influential Advertisement That’s Inexpensive
Let’s be honest, advertising your business can be a costly affair compared to the profits reaped from it. This is where infographics can be a lifesaver because it doesn’t have to be expensive for you to make an impact. Nowadays, you can find several freelancers and agencies to create infographics that meet your company’s standards. If the content that is been created is helpful and meaningful to its viewers, then it sells itself. The key is in the content when it comes to advertising and every other aspect is secondary. Remember, before you hire an infographic maker or an agency to create content for your business, ensure to look into their previous work, portfolio, reviews, and testimonies from previous clients to gain a better understanding of their work.
Now that you have gained an insight into infographics and the numerous advantages, you can comprehend why this is essential for your business. This is infographics, it’s simple, inexpensive, and all in all, powerful!