Everyone seems to be talking about Google ranks and top results in the SERP. But do you truly understand the meaning of Google Ranking Factor and what leads to it? Google is the most popular search engine dominating other search engines like Yahoo and Bing, with over 5.14 billion searches.
So, it is no surprise that you’d want to rank higher in the search results as a brand.
What is Google Ranking Factor?
Over 1.8 billion websites are scribbling on the internet to secure the top spot on the Google SERP. But is that even possible? Well, no. Google has applied Ranking factors when evaluating the various pages to fix the best order of relevant results per the user’s query.
Hence, understanding the various ranking factors that Google uses to decide the rank is essential to improving your business’s ranking.
FYI: Google uses over 200 Ranking Factors to evaluate a website’s rank.
But thankfully, you do not have to focus on all to boost your website rank.
What are the Top Google Ranking Factors in 2022?
Google algorithm changes and so does the factors that contribute to the increase in a website’s rank. We have conducted thorough research and compiled the list of the top ranking factors that you must follow in 2022.
7 Most Important Factors for Ranking On Google are:
1. Content Rules
We all know and believe that Content is the King, and surprisingly, even Google attests to that. If a website provides fresh, relevant, and unique content, it will surely rank higher on the Google SERP. Few points to check in your content that ensure Google ranking are:
- Relevant & Up-to-date Content
- Valuable & Authentic Content
- Content Structure
Always remember to focus on the Content value and not the word count.
The next most crucial factor in ranking a website is Backlinks. The more links you get from other high-authority domains, the better are your chances to rank in the SERP for the top keywords. Once your website gets a backlink from a quality domain, it sends a signal to Google that your content is authentic and that different sites can rely on it.
3. Site Loading Speed
Have you ever clicked on a certain web page and waited for a couple of seconds only to see the wheel spin and move on to the next option? That’s precisely what happens when you have a slow page loading time. The customer simply moves on to the next option on the SERP.
Assuming that you do not wish to face such a fate, it is important that you carefully optimise your website to minimise the page loading time, as it makes a significant difference to your Google ranking. Seek help from expert SEO services in the UK to speed up your existing website page speed.
Keywords are the specific terms used by the users to search things on Google. Therefore, it is very important that your website targets and includes the keywords your target audience is trying to search on Google.
Considering that you’ve found the keyword list. What now?
You have to use the keywords in the right places for Google to crawl and rank your website better.
Few such areas include:
- Meta Description
- Content Body
- Image Alt Text
- Anchor Text
However, avoid keyword stuffing as it may further deteriorate things.
5. Mobile-Friendly First
Is your website mobile friendly? If not, did you know that Google has now gone mobile-first? This means that Google will use any website’s mobile version to rank and index it. Previously, it was desktop that Google used to prioritise.
With almost everyone using a mobile phone these days, it is no surprise that Google has taken this decision. So, if you genuinely intend to boost things up, build a mobile-friendly website with responsive layouts that will increase your ranking.
6. Website Security
Simply put, Google will penalise any website that puts its users at risk. In 2014, Google proposed that all sites must change from HTTP to HTTPS, which made the user’s details like passwords and other card details more secure.
However, some sites continue using HTTP, and users can often see a ‘Warning’ Page, which explains that it is not encrypted. Therefore, your website must be HTTPS to signal to Google that all your content is fully secure for the user.
7. User Experience
If there’s one thing that Google will always put on top, it is User Experience. User experience plays a huge deciding factor in the ranking of a website. But how do you measure that? Or, in fact, how does Google measure this?
Well, certain metrics help Google extract the details.
- Bounce Rate
A website having a higher Bounce rate will definitely not be in Google’s good books. When a user visits your site but leaves immediately without significant interaction, Google will automatically mark your web page or site as not relevant and eventually won’t rank it.
- CTR (Click Through Rate)
It is the number of times a user clicks on a webpage. It is measured by dividing the number of clicks on the webpage by the number that the user clicks. You can improve your site’s rank by improving the CTR.
- Dwell Time
This metric show how long a user stays on a webpage or site. The higher the dwell time, the better rank the site achieves in the Google search page.
If you own an online business, you probably already know the importance of SEO. Google ranks a website based on the various ranking factors that boost the high-quality content webpages with a great user experience.
Several ranking parameters help Google rank a particular website at the top. However, the above-listed ones are the most important for your website. If you face a problem doing it alone, seek help from professional SEO services familiar with the latest tips and tricks.