The change will always take place. But there is frequently strong opposition to change. The consumer use rate of storefronts was as low as 5%, according to a survey of 60% of online printing enterprises, which is much lower than the industry average of 11%.
Online printers cannot take full advantage of this technology due to their internal staff’s struggles with system adaptation. Despite substantial benefits, web to print implementation is challenging today.
The issues printers and print clients experience and how web to print solutions address them are mentioned below to help printers and print businesses understand why they must choose web to print solutions and services.
Resistance to the change
Since they are accustomed to using an older, more traditional technique, potential consumers and workers are frequently wary of employing web to print solutions, as already indicated. Particularly those who don’t comprehend the technology are the resistant ones.
You must thus convince them that a web to print solution is easier to use, eliminates ineffective internal processes, and guarantees a quicker turnaround for all orders.
Your staff should use the software with equal ease. Do a few training sessions to help them understand the complexities of web to print technologies.
The learning curve and the first investment
A web to print storefront’s implementation and rollout are problematic because they include significant upfront costs. It is essentially an e-commerce website that sells clients commercial printing services.
This could pose a barrier if you are unsure that the web to print solution will offer you exceptional value. As a result, if you decide to use this technology, keep in mind that it will be costly and time-consuming and include a high learning curve.
A shortage of trained labor
Even online printers cannot escape the global problem of a skilled labor shortage. So, if you give someone on your team the job of managing the storefront, ensure they have the necessary technical expertise and skills. If not, the entire purpose of using a web to print solutions could be in danger.
The person you choose should thoroughly understand how the system functions once it has been installed and is operational, even if they are not software developers. To run your online business channel, you must be proficient in using online apps and have a functional knowledge of the internet.
Conflicts among the squad
In some circumstances, some of the important members of the management team might be unable to see the benefits that a print commerce system can offer the company.
One method to fix this is to involve critical decision-makers immediately so they can comprehend how the technology can help your printing company in terms of cost savings and quicker turnaround times.
It would be beneficial to present them with a deck of user examples of online printing businesses that have used web to print solutions technology and succeeded in all facets of the company. You might need some time to catch the top management up, but it is not impossible.
Issues with implementation and installation
The web to print software installation is a significant barrier. Reliable server architecture with appropriate backup and security measures is needed for the web to print application. Since it is a direct source of income for your company, you must ensure it is operational around the clock.
Many of you might not have skilled IT staff to handle the servers. In other cases, attempting to connect two systems, for example, your current MIS and a web to print program can result in heightened complexity and unforeseen delays.
Ensuring the system functions without any hiccups is the primary goal of the web to print software installation. Your web to print software vendor can assist you with flawless implementation and continuous maintenance.
Any web to print software will have an instant quotation option that lets customers select details of their order, like quantity to print, material type, and artwork size, to determine the cost of the printing job. Customers and print service providers can both save time with real-time quotations.
Attracting clients online
Another significant problem is getting end users of printing companies to use web to print software routinely.
Printing has historically been used for extensive paperwork and offline tasks. However, using web to print software can convince your end users to switch to a more digital strategy. This may occur if you aid them in comprehending how to use the software.
Once your end users see the advantages, persuading them to use your product more frequently than before will not be a tedious task.
With the help of a web to print solution, you may automate not just every aspect of your business but also make it remote and automated. Integrating a web to print solution is essential if you want a future, economical, and automated print business strategy.